The medical equipment and hospital supplies retailer TECNOMEDICA contacted us to help them enter the digital world.
After more than 30 years working with physical points of sale, they wanted to explore the digital world even though they were not sure about doing it. Once the first approach was made with the marketing team, we identified that TECNOMEDICA’s objective was to enter the digital market and create a new sales channel that would reach the entire country, since their stronghold was always the market in Antioquia, mainly (Metropolitan Area, East near Medellin and Urabá). To achieve the objectives, the marketing team of CV Digital together with the marketing team of TECNOMEDICA defined the roadmap, investment budgets and to work.
To start the strategy, an online store was developed according to the latest market trends, promotional channels were defined, buyer personas (ideal customer) related to the products offered were identified, personalized audiences were implemented for segmented advertising, and a digital team was built to maintain a perfect customer service. After 2 years of work, and permanent readjustments in the strategy, in the year 2021 sales were increased by 96% compared to 2020.
spent on advertising