SuperAutos Miami contacted us thanks to the recommendation of one of our clients.
After the first approach with the marketing team, we identified that SuperAutos Miami was aiming to increase their vehicle sales by 15% per month compared to the previous year.
In the past, SuperAutos Miami had been investing in radio, television and direct mail and in this way they were failing to capitalize on customers to generate vehicle purchases. The marketing team, led by their manager Rene Diaz, wanted to start investing in campaigns that would increase brand awareness and qualified leads in Miami Dade County.
Strategy
We created an omnichannel marketing strategy to capture available in-market shoppers. Beyond identifying shoppers within remarketing custom audiences, key term searches and databases to maximize conversion, we focused on creating a value proposition that was tailored to ideal prospects.
Based on the information provided by SuperAutos Miami, we recommended increasing the budget to fully fund a digital marketing strategy by 500%. This included, campaigns through Facebook and Google Ads for search and display, integration of information to CRM and content through email.
